Welcome
to A for Away
In a time where consumers and businesses want to travel better A for Away is a platform that aims to empower
responsible journeys.
Our marketplace transforms how people travel and do business by showcasing verified sustainability-oriented travel providers.
Consumers can discover and book trave with evidenced impact-led tourism providers.
Businesses can find like-minded stakeholders with whom to amplify their impact-led journey with a shared approach to conscious business that is demonstrated.
Our travel community is a place to engage and share stories of conscious travel that inspires.
Our data hub is a font of knowledge to support learning, sharing and growth of our global tourism industry as we strive toward a regenerative future.
About
With over two decades of tourism-specific experience in brand strategy, content marketing, and sustainability communications, Scribe Consulting has worked with purpose-led travel brands across Africa, the UK, and the US to help them tell their stories with clarity, integrity, and impact. From boutique safari camps to regenerative travel collectives, our work has always centred on helping purpose-led businesses grow with intention.
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A values-led resource hub, A for Away is the natural evolution of our business journey — a platform designed to connect conscious travellers with accredited providers whose initiatives align with the United Nations' 17 sustainable development goals. It’s also a repository for sustainability-led travellers and travel providers to meet and transform the pathway of travel.
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Action Speaks Louder Than Words
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We believe in tourism that is guided by specific, measurable action that is consistently publicly reported upon and always striving to improve on conscious, results-led action.
Importantly, the stakeholder journey should include travel providers with impact efforts that are proven, measured and managed.
Connecting the dots for businesses-to-business and business-to-consumer stakeholders, respectively, could effect meaningful change and transform tourism for the better.