A For Away
Our mission begins at the intersection where people want to travel better and business owners want to do better.
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A for Away is a business platform that empowers
responsible travel through the journey life cycle. From planning to travelling and reflecting, we are there to put passion to purpose.
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Positive Choices Amplified
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Our marketplace allows travellers to discover and book travel with evidence-based, impact-led tourism providers.
Meanwhile, from our Trade Hub, business owners can find like-minded stakeholders with whom to amplify their impact-led journey through a shared approach to conscious business.
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Passion + Knowledge = Power
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For Travellers:
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Our engaged, like-minded travel community is a place to share stories of conscious travel that inspire greater good through tourism done well.
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For Tourism Stakeholders:
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Our data hub is a font of knowledge to support learning, sharing and growth of our global tourism industry as we strive toward a regenerative future.
About Us
With over two decades of tourism-specific experience in brand strategy, content marketing, and sustainability communications, Scribe Consulting has worked with purpose-led travel brands across Africa, the UK, and the US to help them tell their stories with clarity, integrity, and impact. From boutique safari camps to regenerative travel collectives, our work has always centred on helping purpose-led businesses grow with intention.
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A values-led resource hub, A for Away is the natural evolution of our business journey — a platform designed to connect conscious travellers with accredited providers whose initiatives align with the United Nations' 17 sustainable development goals. It’s also a repository for sustainability-led travellers and travel providers to meet and transform the pathway of travel.
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Positive Action Fuels Change
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We believe in tourism that is guided by specific, measurable action that is consistently publicly reported upon and always striving to improve on conscious, results-led action.
Importantly, the stakeholder journey should include travel providers with impact efforts that are proven, measured and managed.
Connecting the dots for businesses-to-business and business-to-consumer stakeholders, respectively, could effect meaningful change and transform tourism for the better.